International trade continues to grow, along with rapid changes in the global economy. Current trends include digitalization, sustainability and political changes affecting trade policy. With many countries switching to digital technology, automation and use of e-commerce platforms is increasing. Cross-border trading is now easy through applications that enable real-time transactions. One of the main factors in this development is the emergence of blockchain technology, which provides transparency and security in international transactions. This technology allows accurate tracking of goods and reduces administration costs. By using smart contracts, the transaction process becomes more efficient and faster. On the other hand, sustainability is a major concern in international trade. Consumers are now more aware of the environmental impact of the products they buy. Many companies are starting to implement environmentally friendly business practices and use sustainable raw materials. Therefore, environmental certification is important in attracting global consumers. In recent years, trade wars between major countries, especially between the United States and China, have changed the map of international trade. High tariff policies have affected global supply chains and caused companies to look for alternatives and even move factories to countries with lower production costs. This creates diversification in the supply chain, where Indonesia, Vietnam and other Southeast Asian countries gain new opportunities. Free trade also continues to be in the spotlight. Through agreements such as RCEP (Regional Comprehensive Economic Partnership) and the UK-Australia Free Trade Agreement, countries are trying to open markets and reduce trade barriers. This creates a more conducive environment for foreign investment and increases market access for local products. Another noteworthy trend is the increasing attention to data protection and privacy in international trade. With the increasing use of digital technology, data protection has become a crucial aspect to maintain consumer trust. Countries are now starting to introduce strict laws regarding personal data protection. The impact of the COVID-19 pandemic is also still being felt in the international trade sector. Many companies are forced to carry out digital transformation to maintain their operations. Apart from that, exchange rate fluctuations and supply chain disruptions are challenges that business players must face. In facing these challenges, innovative and responsive companies will be better able to compete in the global market. Continuously monitoring developments in government policies and consumer trends, as well as adapting to new technologies is key to achieving success in international trade in this new era.